The global mobile advertising market is projected to reach multi-million by 2028, compared to 2022, with an unexpected CAGR during the forecast period. The market is poised to grow by USD 111.58 billion during 2021-2025, progressing at a CAGR of 10% during the forecast period. According to The Business Research Company’s research on the internet advertising market, rising internet penetration is expected to propel the growth of the internet advertising market going forward.
Mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablets. Companies or brands advertise on these devices through text ads via SMS or banners that are embedded on a mobile website. They may also be found through downloaded apps, including mobile games.
The primary factors driving the global mobile advertising market include:
The rising penetration of network connections.
The increasing demand for smartphones.
The introduction of 5G networks.
Let’s now talk about some more trends, including those mentioned above, that will be driving the worldwide mobile advertising industry by 2025:
Rise in the use of smartphones: The increasing use of smartphones and internet penetration have been some big factors driving the global mobile advertising market. On top of that, the growing demand for ebooks, music, and social media apps contributes to the growth story. Since people tend to spend more time on their mobile devices than ever, the ever-increasing surfing time of smartphone users is likely to propel the market’s growth. The introduction of 5G in several developing countries like India will further boost the market’s growth. The 5G spectrum will give a boost to AdTech space which will help it in connecting rural India to the outside world.
In this regard, the Indian Government is also actively launching new schemes to push the digital revolution beyond the boundaries, to make it reachable to the common man.
Increasing adoption of location-based technology: The location-based marketing utilizes the mobile users’ past and current locations to show related content. These technologies help craft marketing campaigns based on the location of the individual. Increased adoption of location-based technology is expected to boost global mobile advertising further.
Incorporation of AR & VR with mobile advertising platform: The use of new-age technologies like Augmented Reality and Virtual Reality (VR) will bolster market progress for mobile advertising. The incorporation of AR in advertising and increasing utilization of VR videos will lead to sizable demand in the market. For instance, product videos are extremely helpful for customers when they are in a decision-making process.
Higher penetration of social media and e-commerce: Retail and e-commerce is anticipated to grow exponentially due to increasing customer spending and the rising B2C market. Industry reports suggest that e-commerce, media, and entertainment verticals have witnessed explosive growth attributed to the rising pay-per-click, click-through rate, and ad spending across gaming, multimedia, music, news, and online shopping categories.
Internet ad revenues have shifted to mobile from desktop
2022 witnessed record levels of both mobile and desktop ad revenues. A recent report from IAB mentioned mobile revenue is growing by 37.4% YoY and desktop by 30.7% YoY. Mobile advertising formats such as native app-based, video, and banner advertising have changed the course of internet ad revenues in the past decade. Mobile advertising is the buzzword of the day and is one of the most effective ways to reach out to potential customers.
The pandemic worked as a catalyst for global mobile advertising market growth
The unprecedented crisis in the Covid-19 pandemic led to the growing deployment of mobile advertising across numerous organizations for displaying adverts through social media, gaming, and streaming services during the lockdown. However, mobile marketing and advertising were temporarily affected as companies curtailed their marketing spending and waited for the situation to return to normal.
While the market is poised for tremendous growth in the next few years, privacy concerns for customers’ confidential data are expected to hinder advertising technologies’ adoption. Such concerns may limit consumers’ preferences while hindering the global mobile advertising market share over the forecast period, but these challenges can be overcome through a robust cybersecurity network and by generating awareness among users.
AdTech business in India has expanded in tandem with the digital revolution
The AdTech business in India has seen compelling growth, making it the second-fastest-growing market in Asia. Its contribution to Indian GDP is estimated to exceed 0.5 percent. With this, the Indian AdTech business is expected to have a promising future. It was predicted to expand by a substantial percentage by the end of 2022. Full-fledged automation of the AdTech business is expected soon, with content generation and programmatic media purchasing becoming the new normal.
Views expressed above are the author’s own.
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