SAS Regarded as a Leader in Snowflake’s Modern day Marketing Data Stack Report

SAS and Snowflake give marketers with the equipment to change marketing in a electronic-initially era  

CARY, N.C., Sept. 18, 2023 /PRNewswire/ — AI, Analytics and MarTech chief SAS has been acknowledged as an AI & Machine Mastering chief in the Modern-day Advertising and marketing Data Stack 2023: How Details-Ahead Entrepreneurs Are Redefining Strategies to Unify, Review, and Activate Knowledge to Boost Earnings by Snowflake, the Information Cloud firm.

By their partnership, SAS and Snowflake aid joint prospects build planet-class marketing and advertising corporations.

Snowflake’s knowledge-backed report identifies the most effective of breed partner answers used by Snowflake customers to clearly show how marketers can leverage the Snowflake Information Cloud with accompanying associate remedies to greatest establish, serve, and transform valuable prospective clients into loyal clients. By analyzing the usage patterns of roughly 8,100 buyers as of April 2023, Snowflake identified 10 technologies classes that corporations look at when constructing their promoting facts stacks. The in depth investigation displays how prospects are adopting options from a fast altering ecosystem and highlights the convergence of AdTech and MarTech, the increased relevance of privateness improving technologies, and the heightened concentration marketers have on measurement to optimize marketing campaign ROI.

The ten categories involve:

• Analytics & Data Capture
• Enrichment
• Identity & Activation
  • Id & Onboarders
  • Client Facts Activation
  • Promoting Platforms
• Measurement & Attribution
• Integration & Modeling
• Enterprise Intelligence
• AI & Device Understanding
• Privacy Improving Systems

Focusing on individuals providers that are energetic users of the Snowflake Spouse Community (or ones with a comparable arrangement in position with Snowflake), as perfectly as Snowflake Market suppliers, the report explores every single of these types that comprise the Modern day Marketing Data Stack, highlighting know-how associates and their answers as “leaders” or “ones to enjoy” in just about every classification. The report also particulars how present Snowflake buyers leverage a quantity of these partner technologies to allow details-pushed internet marketing approaches and educated organization conclusions. Snowflake’s report delivers a concrete overview of the companion answer vendors and facts companies marketers opt for to build their information stacks.

“SAS has long been recognized as a leader in the innovative analytics and MarTech space,” mentioned Denise Persson, Main Marketing and advertising Officer at Snowflake. “Recognizing SAS as a chief in the AI & Machine Finding out category of our report highlights the fact that our joint shoppers acknowledge the benefit in leveraging SAS technologies to make the most of their purchaser knowledge in Snowflake, building insights and in the long run scaling internet marketing use conditions throughout businesses more efficiently.”

SAS was recognized in Snowflake’s report as a leader in the AI & Equipment Mastering classification for seamlessly activating insights with sophisticated segmentation and viewers creation to produce individualized, omni-channel customer journeys.

“We are thrilled to be recognized as a chief in Snowflake’s 2023 Fashionable Marketing and advertising Facts Stack report,” reported Mike Blanchard, Vice President of SAS Customer Intelligence. “Our partnership with Snowflake gives entrepreneurs with a seamless end-to-conclude MarTech stack, covering anything from developing state-of-the-art analytics to orchestrating journeys and activating insights. We search forward to continuing to help our joint shoppers construct earth-course advertising companies by combining SAS’ business top analytics and advertising and marketing solutions with the Snowflake Data Cloud – a strong and versatile cloud facts system.”     

Simply click below to read through The Contemporary Promoting Information Stack 2023: How Knowledge-Forward Marketers Are Redefining Strategies to Unify, Examine, and Activate Data to Enhance Revenue.

Master extra about SAS^® MarTech options.

About SAS
SAS is a global chief in AI and analytics computer software, such as field-unique alternatives. SAS helps organizations renovate data into dependable selections more quickly by giving understanding in the times that issue. SAS gives you THE Ability TO KNOW®.

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