SAS Regarded as a Leader in Snowflake’s Fashionable Marketing Data Stack Report

Snowflake’s information-backed report identifies the best of breed associate answers employed by Snowflake shoppers to display how entrepreneurs can leverage the Snowflake Information Cloud with accompanying partner remedies to finest recognize, provide, and transform precious prospects into loyal shoppers. By analyzing the usage styles of somewhere around 8,100 shoppers as of April 2023, Snowflake discovered ten technological know-how categories that companies contemplate when constructing their advertising details stacks. The considerable study reflects how consumers are adopting solutions from a quickly switching ecosystem and highlights the convergence of AdTech and MarTech, the elevated relevance of privacy enhancing systems, and the heightened concentration entrepreneurs have on measurement to improve campaign ROI.

The 10 classes include things like:

• Analytics & Data Capture
• Enrichment
• Identification & Activation
  • Identification & Onboarders
  • Consumer Information Activation
  • Promoting Platforms
• Measurement & Attribution
• Integration & Modeling
• Business Intelligence
• AI & Machine Finding out
• Privateness Improving Systems

Focusing on people providers that are active associates of the Snowflake Companion Community (or types with a equivalent settlement in position with Snowflake), as properly as Snowflake Market vendors, the report explores every single of these groups that comprise the Modern Advertising and marketing Knowledge Stack, highlighting technology companions and their options as “leaders” or “ones to view” inside each category. The report also details how current Snowflake prospects leverage a variety of these husband or wife technologies to help details-driven internet marketing techniques and educated business choices. Snowflake’s report provides a concrete overview of the partner answer providers and facts providers marketers select to build their data stacks.

“SAS has lengthy been regarded as a leader in the highly developed analytics and MarTech area,” claimed Denise Persson, Main Marketing Officer at Snowflake. “Recognizing SAS as a leader in the AI & Device Mastering category of our report highlights the truth that our joint buyers recognize the worth in leveraging SAS technologies to make the most of their buyer info in Snowflake, building insights and in the long run scaling marketing use scenarios across organizations more proficiently.”

SAS was determined in Snowflake’s report as a leader in the AI & Equipment Studying class for seamlessly activating insights with highly developed segmentation and audience development to produce customized, omni-channel buyer journeys.

“We are thrilled to be recognized as a leader in Snowflake’s 2023 Modern day Internet marketing Data Stack report,” mentioned Mike Blanchard, Vice President of SAS Shopper Intelligence. “Our partnership with Snowflake supplies marketers with a seamless end-to-stop MarTech stack, masking all the things from producing sophisticated analytics to orchestrating journeys and activating insights. We appear ahead to continuing to assistance our joint customers create entire world-course marketing and advertising businesses by combining SAS’ business top analytics and marketing and advertising remedies with the Snowflake Knowledge Cloud – a highly effective and flexible cloud info system.”     

Click right here to examine The Modern Internet marketing Facts Stack 2023: How Information-Ahead Entrepreneurs Are Redefining Strategies to Unify, Assess, and Activate Details to Boost Revenue.

Discover more about SAS^® MarTech alternatives.

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