Rivery enables joint prospects to develop conclusion-to-close data remedies turning Snowflake’s Information Cloud into the most potent advertising engine
NEW YORK, Sept. 14, 2023 /PRNewswire/ — Rivery, the finish SaaS ELT system, right now declared that it has been acknowledged as a Integration & Modeling “one particular to look at” in the Modern day Marketing and advertising Facts Stack 2023: How Knowledge-Ahead Marketers Are Redefining Tactics To Unify, Analyze, and Activate Details to Increase Profits executed and released by Snowflake, the Knowledge Cloud business.
“Snowflake’s Details Cloud has enabled marketing and advertising industry experts to design and enrich their facts immediately in the Data Cloud with out the require to transfer or copy that details in other places,” said Denise Persson, Chief Marketing and advertising Officer at Snowflake. “Rivery’s solid efficiency and progressive approach inside of Snowflake qualified them as a person to watch in the Integration & Modeling classification owing to their shown consumer good results. We appear ahead to observing their ongoing momentum in empowering our joint consumers.”
Rivery was recognized in Snowflake’s report as “1 to enjoy” in the Integration & Modeling group. About 100 customers, like Bayer, SodaStream, and Citizen Look at, use Rivery and Snowflake to electricity their marketing and advertising analytics.
“We’re honored that Snowflake has determined Rivery as a corporation to watch in Snowflake’s 2023 Present day Marketing Information Stack report. This is a testament to the devotion Rivery demonstrates for our joint consumers,” mentioned Itamar Ben Hemo, CEO at Rivery. “We invested a great deal of exclusive abilities to speed up promoting facts integration within Snowflake and seem forward to continuing to lover with Snowflake to develop a very best-of-breed marketing and advertising facts stack.”
Snowflake’s details-backed report identifies the ideal-of-breed answers utilised by Snowflake shoppers to clearly show how marketers can leverage the Snowflake Knowledge Cloud with accompanying husband or wife methods to ideal discover, serve, and change useful prospective clients into faithful consumers. By analyzing usage patterns from a pool of about 8,100 shoppers as of April 2023, Snowflake discovered 10 technology types that organizations consider when setting up their marketing and advertising details stacks. The considerable investigation displays how shoppers are adopting alternatives from a swiftly changing ecosystem and highlights the convergence of adtech and martech, the greater worth of privacy-boosting systems, and the heightened target entrepreneurs have on measurement to improve campaign ROI.
The 10 categories incorporate:
Analytics & Info Seize
Identification & Activation
– Id & Onboarders
– Buyer Info Activation
– Promotion Platforms
Measurement & Attribution
Integration & Modeling
AI & Machine Discovering
Privacy Maximizing Systems
Concentrating on people businesses that are lively members of the Snowflake Husband or wife Network (or types with a comparable settlement in place with Snowflake), as very well as Snowflake Market suppliers, the report explores each individual of these types that comprise the Modern day Promoting Knowledge Stack, highlighting technological innovation companions and their options in every classification. The report also aspects how present-day Snowflake buyers leverage a variety of these companion systems to permit knowledge-driven internet marketing approaches and educated company conclusions. Snowflake’s report delivers a concrete overview of the spouse solution vendors and data suppliers marketers choose to create their data stacks.
Simply click in this article to read through The Contemporary Marketing Facts Stack 2023: How Details-Ahead Marketers Are Redefining Techniques to Unify, Analyze, and Activate Details to Increase Profits.
Rivery delivers a comprehensive SaaS ELT for organizations that will need to scale rapid with information, with a solution to establish, keep and automate a fashionable information stack. Rivery’s potential to orchestrate and unlock information price is created on its means to democratize the task throughout enterprise and facts groups, generating knowledge experience a enterprise-wide enthusiasm, and eventually driving productive facts procedures. The world’s main organizations, together with Bayer, BuzzFeed, and American Most cancers Society and EMAAR trust Rivery with their knowledge. Find out extra about Rivery at https://rivery.io/