Portugal’s controversial brand reversal is rather absurd

We’re powerful advocates for the great importance of brand style and design, but we have to speculate if it need to be a national government’s top precedence when having office. Alas, a person of the first actions announced by Portugal’s new primary minister Luís Montenegro is to reverse the government’s supposedly ‘woke’ brand redesign of final calendar year, adding however a different layer of controversy to the saga.

Absolutely sure, some people disliked Eduardo Aires’s shorter-lived layout for different causes. For some, it was too simplistic, using the minimalist logo development much too significantly. For others, it was an affront to tradition since it dropped longstanding countrywide symbols. Some may perhaps have misunderstood the intent of the style and thought it to be replacing the national flag. And some just thought a emblem redesign of any sort was a squander of public income. The latter argument is undoubtedly the scenario now, thinking about that the logo’s remaining withdrawn just after considerably less than a year.

Eduardo Aires‘s Portugal symbol was distinct, thoroughly clean and, of course, minimalist. It communicated the identification of Portugal’s governing administration by way of abstract styles and colors based on these of the countrywide flag even though imposing its authority with a serif font.