Founded in 1959 by American composer and pianist Paul Nordoff and unique education trainer Clive Robbins, Nordoff and Robbins utilizes new music to split by way of limitations, enable men and women to specific themselves, and uncover connections in modern society.
From its beginnings, where it would engage with susceptible and isolated youngsters by way of collaborative songs-building assignments, nowadays Nordoff and Robbins assists thousands of people today of all ages establish their confidence, self-command, concentration and self-recognition. But to reach much more people and realize its formidable fundraising goals, the charity needed to increase manufacturer consciousness and re-have interaction with the new music marketplace. Enter Pentagram.
Nordoff and Robbins approached the world’s biggest design and style consultancy to make a new visual identity that would not only reposition the charity as a winner for the social worth of new music but also increase consciousness of tunes remedy in society. To do this, the pair made the decision to refine who the critical viewers was and unfold the phrase about the optimistic affect that tunes treatment can have.
Central to the manufacturer overhaul was a new phrase proposed by Pentagram: ‘breakthrough with music’. It was felt that this neatly summarises what Nordoff and Robbins does and effortlessly communicates how the charity will help people today who may perhaps have invested most of their lives in isolation.
Accompanying this phrase was a new name for the charity, which tweaks the existing title in a refined but clever way. Heading forward, the charity will be referred to as Nordoff and Robbins, which references the names of the two founders and also displays the songs remedy methodology they pioneered.
Visually, this new title is represented by a symbol which is made up of an ampersand and a wordmark. The ampersand acts as a bridge among the two names and alludes to the strong connection amongst the therapists and their shoppers. Motivated by sound waves, the symbol also echoes the freedom of expression and connections that can be fostered by new music.
“The charity’s perform is a result of the synergy between therapist and client, an working experience that explores audio in abnormal strategies beyond the vintage conventions of music,” Pentagram explains. “The new emblem flawlessly expresses this by way of a specifically drawn image. In distinction, the wordmark is direct and grounded and signifies the charity’s wealthy heritage and experience in songs remedy.”
As you would be expecting for a charity centred close to interaction, the tone of voice was intentionally kept honest, distinct and easy. And past the duplicate messaging, the primary typeface picked by the style staff, Silka, completely captures this with its fashionable, effortless-to-go through, sans serif letter designs.
“With minimal distinction of strokes and easy geometric designs, it will allow for very clear communication mixed with large accessibility although always sensation approachable,” Pentagram adds.
As for the colors selected to symbolize the charity, Pentagram settled on a thoroughly curated palette of vivid and far more all-natural muted shades. It was felt that this specifically picked spectrum of contrasting hues would be adaptable plenty of to communicate and attractiveness to diverse personalities while also reflecting Nordoff and Robbins’ huge attraction.
“As portion of the graphic language, the workforce established a range of wave-like summary designs,” Pentagram clarifies. “These contain a graphic wave crop, a collection of abstract designs and a series of sound waves. A loved ones of bespoke icons have been also established to effortlessly visualise some of the integral sections of Nordoff and Robbins’ perform.”
Capping off the new id is a sequence of photographic visuals which evidently talk the fantastic get the job done that Nordoff and Robbins’ therapists accomplish. These candid pictures involve snaps taken in songs therapy periods or in the client’s personal house in buy to capture genuine times of pleasure, question and engagement.