Try to remember Nokia? The moment the king of cell telephones, the brand was overtaken by the likes of Apple and Samsung right after the introduction of the smartphone. And now, to sign a shift absent from cellular telephones, Nokia has unveiled a radically new logo.
Uncovered in advance of the official start of Mobile World Congress Barcelona this week, the new logo does absent with Nokia’s iconic typeface and navy blue colourway, replaced with a a lot lighter series of disembodied designs. And the complete point is reminding the world-wide-web of an additional latest (and considerably derided) rebrand. Wanting for layout inspiration? Look at out the greatest logos of all time.
“We are updating our system, and, as a crucial enabler, we are also refreshing our model to replicate who we are now: a B2B technological innovation innovation chief groundbreaking the foreseeable future in which networks meet up with cloud,” Nokia has announced (opens in new tab). “In most people’s minds, we are continue to a prosperous cell cell phone brand, but this is not what Nokia is about. We want to start a new manufacturer that is concentrating quite a great deal on the networks and industrial digitalisation, which is a fully distinct issue from the legacy mobile phones.”
The new symbol, created by resourceful consultancy Lippincott (opens in new tab), attributes a sequence of lightweight traces and circles, which loosely spell out the term Nokia. As looks to be the craze with various current (opens in new tab) rebrands (opens in new tab), a number of of the letters have chunks lacking, which some are arguing negatively impacts legibility. And, yep, a lot of folks are evaluating it with the modern Kia rebrand.
To all huge firms out there…You should prevent ruining your logos. pic.twitter.com/fnUj2CXq0AFebruary 26, 2023
The Greatest Rebrand: AOKN #nokia #kia #aocia #kn pic.twitter.com/NnbewtTFfuFebruary 27, 2023
if i had a nickel for each individual time a enterprise whose identify is made up of ‘kia’ adjusted their emblem and eschewed glyphs from the letterforms to make everything surface minimum and angular, i’d have two nickels, which is not a lot, but it’s unusual that it happened twice (1st one particular is nokia) pic.twitter.com/9WJVvuApCfFebruary 26, 2023
But if you are devastated about the decline of the aged Nokia symbol, do not despair – it may possibly not be absent however. The precise mobile telephones division of Nokia has belonged to HMD World-wide because 2016, and that organization owns the legal rights to use the Nokia branding for its own phones. No matter if HMD will preserve the old emblem alive remains to be noticed, but if it decides to make a alter, instead than opting straight for the new Nokia wordmark, it could want to verify out our guide on how to style a brand.
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