July 18, 2024

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Immortalizing Ideas

New Nokia brand reminds people of a further controversial rebrand

New Nokia brand reminds people of a further controversial rebrand

Try to remember Nokia? The moment the king of cell telephones, the brand was overtaken by the likes of Apple and Samsung right after the introduction of the smartphone. And now, to sign a shift absent from cellular telephones, Nokia has unveiled a radically new logo.

Uncovered in advance of the official start of Mobile World Congress Barcelona this week, the new logo does absent with Nokia’s iconic typeface and navy blue colourway, replaced with a a lot lighter series of disembodied designs. And the complete point is reminding the world-wide-web of an additional latest (and considerably derided) rebrand. Wanting for layout inspiration? Look at out the greatest logos of all time.

Old Nokia logo vs new Nokia logo

Old (remaining) vs new (suitable) (Image credit history: Nokia)

“We are updating our system, and, as a crucial enabler, we are also refreshing our model to replicate who we are now: a B2B technological innovation innovation chief groundbreaking the foreseeable future in which networks meet up with cloud,” Nokia has announced (opens in new tab). “In most people’s minds, we are continue to a prosperous cell cell phone brand, but this is not what Nokia is about. We want to start a new manufacturer that is concentrating quite a great deal on the networks and industrial digitalisation, which is a fully distinct issue from the legacy mobile phones.”