A seasoned marketer with about two a long time of working experience building major brand names, media and publisher platforms, Cadourcy will provide as a strategic assumed leader to evangelize the Nativo brand. Top the promoting group, Cadourcy will act as a important government business lover to the CEO of Nativo, Justin Choi.
“Nativo’s sturdy storytelling platform is leveraged by a huge selection of consumers from manufacturers, advertising organizations, publishers, PR agencies, and increasingly: apps and commerce businesses,” mentioned Choi. “As these, we required a seasoned considered chief and marketer who could link strategically with our broad customer foundation and develop the visibility of our manufacturer and mission. Raquel’s distinctive encounter throughout organizations, publishers, and advertisement-tech will be vital in connecting these dots for us. We are fired up to have her on board as we enter this up coming period of progress at Nativo.
Cadourcy joins Nativo from Modern day Luxury Media, the nation’s major luxurious media corporation, acting as Chief Advertising Officer. She led the quality media system and publisher in creating a new company brand name and narrative, repositioning the company from a traditional publishing entity to an developed media entity though bettering consumer acquisition and retention. Prior to her time at Present day Luxurious, Cadourcy was Vice President of Advertising at Undertone, a top advert-tech organization, the place she led international marketing approach inclusive of experiential advertising, considered leadership, sponsorship opportunities, Public Relations, and the development of digital content options. Cadourcy also put in 10 years in company development and revenue management roles at Merkle, working across all marketplace verticals.
“Over the program of my vocation, I have constantly located myself drawn to brand names and platforms that show an accelerator frame of mind, with ambitions for rapid growth,” mentioned Cadourcy. “It is obvious that Nativo is primed to go on to disrupt the advertising and marketing sector with a platform that allows storytelling at scale in an genuine way. Nativo has a modern and progressive culture, 1 that I am happy to be a element of.”
Nativo is redefining native marketing and sponsored written content by making significant buyer connections at scale for makes, publishers, applications and commerce. We make scalable and insightful storytelling with immersive material doable for brands. At the similar time, our platform enriches monetization and the all round person working experience for publishers, apps and commerce with exceptional formats and reduced latency serving. Nativo is centered on bettering client experiences on the open up world-wide-web with built-in and manufacturer harmless advert formats and information executions. Study a lot more at www.nativo.com.