November 29, 2023


Immortalizing Ideas

Insights From Fabrice Canel’s Pubcon Keynote

Fabrice Canel, the Principal Merchandise Supervisor for Microsoft Bing, gave a keynote presentation at the Pubcon conference in Austin, Texas.

The packed room of meeting attendees eagerly listened as Canel discussed the topic of Search engine marketing for the new AI-run Bing lookup engine.

As the chief of the product advancement group, Canel’s insights into the new and enhanced Bing lookup engine were being highly expected by the viewers.

His presentation provided important facts on optimizing internet sites for the new Bing search knowledge. On top of that, we figured out Bing Webmaster Applications will quickly contain targeted traffic knowledge from Bing’s AI chat.

In this post, we’ll dive into the highlights of Canel’s presentation and how to use the details to boost your visibility in Bing’s search success.

Search engine optimisation Recommendations For Bing AI Look for

Canel indicates sticking with the exact same Website positioning playbooks for optimizing content for Bing’s AI encounter because it is continue to the early days for AI lookup.

Also, he suggests monitoring Bing’s interaction and information to make important adjustments as the utilization of the new Bing carries on to maximize, reworking the way people look for.

During his keynote at Pubcon, Canel pressured the value of Seo gurus in guiding Bing’s search crawlers to higher-top quality articles.

According to Canel, Website positioning will not ever be “dead,” and Bing wants the assistance of Search engine marketing specialists to enhance written content for its new AI-driven algorithm.


Here’s what Search engine optimization industry experts can do to aid Bing.

Lastmod Tag

Canel emphasizes the relevance of environment the lastmod tag to the day a site was final modified, not when the sitemap was generated.

The lastmod tag is an HTML attribute indicating when a certain webpage or URL obtained major modifications.

This tag is utilized in sitemaps to support search engines like Bing realize when a web page was very last updated.

Lastmod also aids searchers identify and accessibility the most up-to-day material obtainable.

When a lastmod tag is existing, Bing will display the updated day in search final results. This alerts to searchers that the webpage may possibly have new or up-to-date information they have not found nonetheless.

Canel notes that 18% of sitemaps have lastmod values not accurately established, typically set to the date and time the sitemap is generated.


To enable Bing learn appropriate URLs and the most up-to-date webpage alterations, Canel suggests adopting IndexNow to notify research engines of the latest modifications to web page information right away.

He also suggests owning sitemaps to give research engines with all applicable URLs and corresponding modification dates.

Most importantly, concentration on composing top quality written content and use semantic markup to express details about the internet pages.

Canel provides that manually crawling a webpage to see if its articles has modified wastes methods and electrical power and produces CO2.

Canel highlights a further reward of IndexNow that lots of never consider: conserving power.

Manually crawling a webpage to see if its written content has changed wastes methods and electricity and produces CO2. So, working with IndexNow can aid minimize carbon emissions.

Canel notes that 20 million sites have by now adopted IndexNow, and he expects additional top rated web-sites, look for engines, and content material administration programs to observe go well with.

Action Things

Canel implies taking quite a few motion things to enhance information for Bing’s new AI-driven algorithm. These consist of the adhering to:

  • Be part of
  • Undertake
  • Critique and fix sitemap lastmod dates
  • Use Bing Webmaster tools
  • See what users want with
  • Go through the Bing Webmaster Suggestions to recognize much better how Bing finds, indexes, and ranks internet sites.

In Summary

Canel’s keynote presentation at the Pubcon conference in Austin, Texas, presented precious insights into optimizing web-sites for Bing’s new AI-powered search motor.

As the Principal Solution Manager for Microsoft Bing, Canel’s skills and direction is very regarded by Search engine optimization specialists and web site owners.

Canel emphasised the great importance of applying the lastmod tag properly, adopting IndexNow, and making good quality content material with semantic markup to improve content material for Bing’s AI look for.

He also highlighted the added benefits of employing Bing Webmaster Equipment to monitor targeted traffic information and make needed changes to make improvements to visibility in search final results.

Website positioning pros can advantage considerably from Canel’s tips and get action products this kind of as adopting, reviewing and correcting sitemap lastmod dates, and knowing Bing Webmaster Recommendations to enhance their content material for Bing’s AI-driven algorithm.

General, Canel’s presentation furnished actionable insights to support site owners and Website positioning industry experts improve their written content for Bing’s new AI lookup.

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