Hightouch allows Snowflake consumers to produce a Composable CDP by collecting occasions, resolving Shopper 360 profiles, and activating info into downstream applications.
NEW YORK, Sept. 14, 2023 /PRNewswire/ — Hightouch now introduced that it has been identified as a Consumer Facts Activation category leader in the Modern Marketing and advertising Info Stack 2023: How Information-Ahead Marketers Are Redefining Techniques to Unify, Analyze, and Activate Information to Boost Income, executed and released by Snowflake, the Information Cloud company.
“The Snowflake Details Cloud permits marketing specialists to run with the whole breadth of their info,” mentioned Denise Persson, Main Advertising Officer at Snowflake. “Hightouch emerged as a leader in Client data activation since it helps marketers compose a CDP instantly on the Knowledge Cloud, providing best in course equipment to gather occasions, solve identities into Shopper 360s, and activate that shopper knowledge to downstream equipment with Reverse ETL.”
“We are honored that Snowflake has identified Hightouch as a chief in Snowflake’s 2023 Modern Marketing and advertising Info Stack report,” claimed Tejas Manohar, co-founder and co-CEO. “We’re serving to Snowflake customers make the most of their customer facts unified in the Information Cloud, placing their source-of-fact info to perform in all of their advertising and marketing resources. We will go on to allow teams to compose finish marketing details stacks on Snowflake’s Information Cloud—a effective, versatile, and absolutely managed cloud facts system for all their info no matter of the source.”
About the Report
Snowflake’s knowledge-backed report identifies the ideal of breed solutions applied by Snowflake prospects. The report shows how marketers can leverage the Snowflake Facts Cloud with spouse options, like Hightouch, to determine, provide, and transform important prospective customers into loyal consumers. Snowflake analyzed use patterns from approximately 8,1000 clients to recognize ten technological innovation types that organizations look at when creating their marketing and advertising facts stacks. The substantial investigation displays how clients are adopting options from a promptly shifting ecosystem and highlights the convergence of adtech and martech, the amplified significance of privacy-enhancing technologies, and the heightened target marketers have on measurement to maximize marketing campaign ROI. The 10 categories involve:
- Analytics & Knowledge Capture
- Id & Activation
- Id & Onboarders
- Purchaser Details Activation
- Promoting Platforms
- Measurement & Attribution
- Integration & Modeling
- Business enterprise Intelligence
- AI & Equipment Finding out
- Privacy Maximizing Systems
Concentrating on these organizations that are lively associates of the Snowflake Spouse Network (or kinds with a similar arrangement in spot with Snowflake), as well as Snowflake Marketplace providers, the report explores just about every group comprising the Present day Promoting Knowledge Stack, highlighting technological innovation companions and their solutions as “leaders” or “ones to watch” in every single category. The report also details how current Snowflake buyers leverage a quantity of these associate technologies to permit facts-pushed marketing and advertising techniques and informed enterprise selections. Snowflake’s report supplies a concrete overview of the lover solution providers and knowledge providers marketers choose to generate their details stacks.
Click on listed here to go through The Contemporary Marketing Info Stack 2023: How Data-Ahead Entrepreneurs Are Redefining Techniques to Unify, Assess, and Activate Details to Increase Profits.
Hightouch is a major supplier of Data Activation and Client Details System (CDP) solutions, enabling promoting and data groups to activate buyer data right from their details warehouse to more than 200 destinations like ad platforms and CRMs. Hightouch is utilized by top corporations like Cars and trucks.com, Spotify, TripAdvisor, PetSmart, and GameStop to unlock a quickly, adaptable, and scalable CDP option by enabling them to activate audiences and other shopper knowledge details instantly from their organization’s single supply of reality – the details warehouse – out to the lots of enterprise tools it is desired in.