June 30th, 2022 observed the return of the Rocks Electronic Internet marketing Convention and an motion-packed day of expert speakers and engaging presentations. With final year’s party getting put on the internet, this yr was a chance to get together in-man or woman with some of the greatest and brightest in the electronic advertising and marketing globe.
The conference welcomed attendees from across the United States to the beautiful Location Forty|50 party room in Addison, Texas for an array of slicing-edge and actionable insights. And with Rocks Digital celebrating our 10-year anniversary, we couldn’t have been much more happy with the ahead-pondering information on exhibit from our guest speakers.
Brand Constructing, Written content Advertising & More in the Morning Session
Rocks Digital Handling Associate and Meeting Organizer Lissa Duty kicked off the convention and took some time to introduce the extraordinary sponsors. After all over again, a significant thank you to every single and each and every sponsor who produced the celebration these types of a accomplishment.
Lissa also declared a entertaining match of Rocks Bingo that all attendees could perform in the course of the working day. Just about every swag bag that attendees obtained at examine-in included a blackout bingo card – a person made up of words and phrases and/or phrases that speakers would be stating in the course of the working day. As soon as an attendee experienced their card absolutely blacked out, they could get the card to the Advice Regional exhibitor desk to exchange it for a prize.
The prizes offered by Assistance Neighborhood bundled Google House Minis, wireless charging pads, Google stickers, Google notepads and pens. With ample prizes for every single meeting attendee, anyone was in a position to earn something.
As during a lot of prior years, Scott Peek Pictures was the convention photographer and captured some great photos of the speakers, attendees and common goings-on. Head on around to the 2022 Rocks Electronic picture gallery to peruse all those people good photographs.
The Local Research Day Specialist Panel – moderated by meeting co-organizer Bernadette Coleman – kicked off the day. Panelists were being Jason Channell of Imaginuity, Demetrios Pousatis of Brand Signal and Mike Stewart of Rise Local.
The dialogue was on increasing lookup visibility making use of natural and organic, the local pack and Google Maps, with a focus on what is doing the job ideal now. A single of lots of recommendations shared from the panel was to stay away from about-optimization in title tags on a business’ website when that small business has their search phrase inside its identify.
Planned speaker Tarsha Hearns experienced a final-moment emergency, so Lissa stepped up to fill in the place with a presentation on applying E-A-T to a Google Business enterprise Profile (GBP). Experience, authoritativeness and trustworthiness are key to attaining search prominence in 2022, and Lissa outlined how to construct out a comprehensive GBP. A person important point that often goes ignored is the value of attributes, these kinds of as “LGBTQ-welcoming,” “women-owned” and so on. Justifications these types of as these can prove invaluable to a nearby organization.
Rocks Talks That includes 3 Qualified Presenters
As we attained mid-early morning it was time for Rocks Talks. The Rocks Talks shows are speedy-paced and developed to get straight to the level. As one particular of the conference favorites every year, anticipation was substantial.
Initial up was Elizabeth McCormick, a motivational speaker and former U.S. Army helicopter pilot. Elizabeth introduced her substantial-electrical power, interactive design and style with the information that “practice can make permanent” – while educating the attendees to fly in her interactive speak. If you struggle with direction, procrastination and accountability, this was the presentation for you.
Sanjay Jenkins (link on LinkedIn) from Scale Designs followed to examine e-mail advertising mastery. Sanjay developed a 3-stage e mail promoting components that is performing far better than ever in 2022.
- Break up Check
If you’ve been wondering how usually you should e-mail new subscribers, the presentation also provided a “four e-mail about six days” tactic that you can replicate in your organization.
Last but not least, very best-providing creator Elayna Fernandez (identified as The Favourable Mother) showed how to captivate audiences employing psychological tales. Storytelling is a critical part of brand setting up and solution revenue, but all far too generally we get caught up on merchandise features above emotional engagement. As Elayna details out, people today bear in mind tale-pushed messages 22 times more often than when they are introduced with points and figures by itself.
Area Search engine optimization, Social Media, Running a blog and Far more in the Afternoon Session
Just after a split for an onsite picnic type lunch, Lissa returned for her planned presentation on the energy of running a blog for nearby firms. Lots of nearby enterprises are unwilling to interact with blogging mainly because they just never feel it qualified prospects to shopper acquisition. Lissa dispeled this notion quickly.
As Lissa pointed out, businesses normally slide shorter when they publish material on subject areas that are not associated to their providers, these types of as a dentist developing a site put up about vampire tooth. She demonstrated to attendees the worth of publishing web site posts on topics that are pertinent to a business – including exhibiting true-time data highlighting visitors boosts that can happen when publishing weblogs, alongside with how it raises placement in research benefits, key word quantity in look for and increases conversions.
Following up was the Social Media Day Panel. Moderated by Fred Campos of DFW Website Designers, the panelists were Sarah Ciociola of PCG Electronic, Robin Moss of ribit and Tanya Smith of Get Recognized With Video. At Rocks Digital, we celebrate Social Media Day every calendar year and examine the most up-to-date techniques to leverage equally free and paid social media strategies. The panel shared a range of strategies, which includes why you need to have to be on TikTok. But above all else, the crucial takeaway was the need to have for regularity in every thing you do on social media.
At this stage, attendees took a 30-moment networking crack to mingle and go to with all the exhibitors. The probability to network is a person of the lots of positive aspects of an in-individual function, and most people today who attend a Rocks Electronic Promoting Conference go away with a host of new organization contacts. Alongside with networking, attendees were taken care of to cookies and brownies and a fresh fruit display screen.
All through the afternoon split all attendees were in for a further special address. Award-winning author Dean Lindsay gifted every attendee with two of his publications, “Big PHAT Goals” and “Progress Management: Say NO to Modify Administration.” You must have noticed the line of men and women at his exhibitor desk.
Following the crack, the meeting resumed with a presentation from Clint Butler of Digitaleer. The topic was highly developed schema markup. Clint talked about machine discovering, AI – and how a simple method to schema will not enable you stand out from the competition in a aggressive current market. Whilst talking about search phrase analysis and content material improvement, the value of search term clusters was a critical matter.
James Loomstein of Rogue Marketing and advertising then spoke on promoting as the progress driver of new business enterprise. The presentation presented a framework that agencies could use when operating on a marketing and advertising direction with clientele. As James details out, when enterprises say they have a marketing and advertising situation it is important to have an understanding of that advertising and marketing is element of a broader technique, and you 1st have to have to discover out exactly what’s damaged.
Ending With a Keynote Marketing Showcase
As the meeting was nearing its end, Rocks Electronic assembled an remarkable seven-person roster of speakers for a keynote marketing showcase. The target was for each individual speaker to reveal just one point that has designed a distinction to their company or a client’s small business.
- Dean Lindsay, author, speaker and entrepreneur – Dean mentioned how optimism is an asset and how self-discuss can make this a fact.
- Heather Nichols, digital promoting advisor at Big Harvest Promoting – Heather uncovered how organizations can develop their possess bots to answer to visitors 24/7.
- Tim Nichols, coach and specialist at 3 Million P.c – Tim confirmed examples of emojis he has designed to affect and have interaction end users working with unique emotional responses.
- Laurie Shook, marketer at Windstream – Laurie launched how AI can be used to acquire far better marketing campaigns by knowing buyer requires.
- Christine Snyder, entrepreneur and proprietor of Snyder’s Carpet Care – Christine shared her experiences working with social media marketing to develop her enterprise.
- Victoria Warner, proprietor of Rowlett Relatives Law – Victoria reviewed how she designed a Facebook viewers by posting five issues she was grateful for just about every working day.
- Lauren Withrow-Edgar, owner of Withrow Agency – Lauren thorough how she uses folks-centric social media techniques applying images of entrepreneurs and staff members to boost engagement.
Dean was a keynote advertising and marketing showcase speaker and also the emcee for this showcase. He helped retain the 5-minute displays on track, launched each individual showcase speaker – and ensured each and every attendee had some entertaining together the way.
Immediately after 16 presentations and many new marketing and advertising strategies and methods, the 2022 Rocks Electronic Promoting Meeting came to a shut with Lissa after yet again thanking anyone for an additional effective yr.
Attendees joined the Rocks Electronic group for the onsite casino immediately after-event and to celebrate Rocks Digital’s 10th anniversary. Many thanks to every person who joined us! We hope to see you once again future year – and you can help save the date on your calendar for June 30 of 2023 appropriate now.
Never forget to peruse the image gallery and share your beloved photographs on social media. We do have video clip recordings of the classes and we’re obtaining them all set now. In the coming weeks we’ll have these recordings offered for these that registered, and other folks will be able to enjoy them on-demand for $99. E-mail Lissa if you want to be notified when the recordings turn into available for purchase.