December 6, 2022

oWriters

Immortalizing Ideas

Hershey’s Kisses permits ‘everyday endearing moments of affection’ with Shraddha Kapoor

Hershey India has unveiled new conversation for its iconic brand HERSHEY’S KISSES candies, that includes manufacturer ambassador Shraddha Kapoor.

The new TVC is an addition to its campaign ‘Say it with a Kiss’.

The movie opens in a homely setup with a younger woman planting a seed. She is noticed nurturing it across different days and seasons and develops an emotional bond with it, as the seed turns into a flourishing plant. However, one particular day she comes dwelling to obtain the plant withered, creating her sad. Shraddha enters the scene and shares a HERSHEY’S KISSES with her, in a gesture to categorical affection and uplift the minute. They relish the melt-in-mouth HERSHEY’S KISSES chocolate and begin doing work on restoring the plant jointly with clean optimism.

Sharing his check out on the hottest TVC, Ankit Desai, Internet marketing Director, Hershey India Pvt. Ltd, said, “HERSHEY’s KISSES’ proposition of ‘Say it with a Kiss’ embodies the space of constructing heat connections with liked types. The legendary brand name, with its indulgent style, distinctive packaging and range of flavors, permits everyday endearing times of affection, throughout relationships. The new inventive is an addition to our on-heading campaign, showcasing our brand name ambassador Shraddha Kapoor in still a further slice of everyday living situation. The movie highlights her marriage with the younger female, wonderfully bringing alive the unspoken bond among them, with HERSHEY’S KISSES as the connector to brighten the second.”

Speaking about the new TVC Shraddha Kapoor said, “Super excited and kicked about the new HERSHEY’S KISSES TVC. I am incredibly confident it will strike a chord with young ones and grown ups alike, and will add a lot more flavour to the future festive period. I think, chocolates are pricey to the boy or girl in all of us and in my view HERSHEY’S KISSES are the most comforting and sweetest way to categorical affection and bond with your cherished ones, be it grownups or little ones.”

On the ideation of the marketing campaign, Kunal Joshi, President, Lowe Lintas said, “The ‘Say it with a Kiss’ plan positions HERSHEY’S KISSES as an perfect way to specific feelings in times when text and other varieties of conversation never do the trick. This new piece of work expresses the strategy in a new however equally endearing and charming context. This further expands our exploration of the varied emotional tapestry and richness of the plan and builds better distinctiveness and memorability for HERSHEY’S KISSES.”

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