FullContact and Optimizely Announce Partnership to Personalize the Customer Journey in Genuine Time

DENVER, COLORADO, UNITED STATES, September 6, 2022 /EINPresswire.com/ — FullContact, the industry leader in customer identification resolution as a service, currently declared a new partnership with Optimizely, the actual-time personalization instrument helping marketers unlock their electronic likely by superior-undertaking purchaser encounters. This partnership enables a 360-degree look at of the customer, giving an unmatched capacity to identify people across touchpoints and personalize the customer’s on the net journey in real time.

Dependable by 9,000+ firms, Optimizely has partnered with FullContact to assistance make improvements to promoting performance. With this integration, joint buyers will have entry to FullContact’s obfuscated personID, a persistent identifier that maps to just about every client details fragment though respecting privateness and particular person-degree permissions.

“We’re fired up about what this partnership suggests for modern promoting,” reported Christopher Harrison, FullContact CEO. “Going further than the surface area to obtain deep insights into buyers who were beforehand unrecognized site visitors allows greater assistance and opens the door to actual-time personalization, improved analytics and correct measurement.”

With over 10 billion offline and on the net identifiers, FullContact’s Identification Graph leverages machine finding out to aid marketers realize people today across platforms. Marketers now have accessibility to 700+ human being-level insights, making richer internet marketing conversation that considerably simpler.

“Optimizely is really psyched to be partnering with FullContact to empower digital and products teams to unlock electronic prospective by combining the Optimizely Electronic Practical experience System with authentic-time, privacy-safe and sound Identification to give our prospects greater scale and velocity,” said Carina Conaghan, VP of Technology Partnership.  

Optimizely delivers entrepreneurs an enhanced skill to exceed consumer anticipations by empowering digital encounters that conform to customer conduct, preferences, and background. FullContact’s information intelligence integrates seamlessly into Optimizely’s system, providing entrepreneurs complete management in excess of purchaser and business facts even though unlocking actual-time personalization and optimization capabilities.

About FullContact
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FullContact is the privacy-protected identification resolution business assisting brands to build greater interactions with their customers—while also placing folks and models in regulate of their information and facts. Our patented id graph permits precise, protected identity resolution for additional than just one billion people globally. FullContact delivers the abilities required to generate tailored client encounters by unifying information and implementing insights in the times that make a difference. For additional facts, please pay a visit to www.fullcontact.com.

About Optimizely
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Optimizely is on a mission to aid folks unlock their digital potential. With their top digital practical experience system (DXP), Optimizely equips groups with the applications and insights they need to have to build and optimize in new and novel methods. Now, providers can run with knowledge-pushed self-confidence to generate hyper-personalised activities. Making subtle options has by no means been less difficult. Optimizely’s 900+ companions and 1100+ employees in offices about the globe are very pleased to help much more than 9,000 brand names, which include Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime benefit, improve revenue and grow their manufacturers. Study extra at www.optimizely.com.

Mary Hennen
FullContact
[email protected]
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