Havas is a multinational advertising and PR firm headquartered in Paris with a extended and illustrious record. It originally grew out of the world’s first news agency, made in 1835, and most recently was built-in into media, enjoyment, and communications conglomerate Vivendi in 2017.
Today, Havas operates in much more than 100 international locations, with additional than 22,000 persons, and is a single of the world’s largest promotion and communications groups.
The group delivers digital, advertising and marketing, immediate advertising, media arranging and shopping for, corporate communications, gross sales marketing, style and design, human assets, sports activities advertising, multimedia interactive communications, general public relations, and innovation consulting. All this is divided into 3 major operational divisions: Havas Innovative Community, Havas Media Community and Havas Health and fitness & You.
This all makes for good worldwide business enterprise, but with so numerous numerous operations, Havas desires a solid and unified identification for individuals to make sense of it all. And like all brand identities, that from time to time requires reinventing to bring it up-to-day for the modern-day planet.
Lately, Havas turned to the London-headquartered strategic branding company Conran Design and style Group to optimise its brand name architecture and build a new visual id for the 188-yr-aged comms manufacturer.
Conran was tasked with balancing the high quality excellent and sophistication of the present model with a new sense of dynamism and modernity.
Style and design factors
The new visual identification incorporates an optimised Havas pink, a characterful new logotype, new supporting typefaces and a revised tactic to graphic factors like photography and colour.
A 25-diploma angle was introduced to signify beneficial momentum the angle stems from the marque by itself but operates into the wider style and design technique to deliver a robust and adaptable framework for brand expression.
“Generating the Havas manufacturer a meaningful business enterprise asset intended addressing two elementary challenges,” reported Thom Newton, world CEO of Conran Style Team. “The 1st to enhance shopper-centricity by integrating the model architecture system and optimising the navigation of services.
“The second is to make the Havas manufacturer really unique through a new visible identification built all around a characterful, modern-day logotype and signature belongings that represent beneficial momentum. The new visual identity and endorsement technique will existing all Havas networks and functioning corporations as ‘One Havas’, building the group more significant as a multiplier that provides benefit across the portfolio.”
The new brand name was unveiled by Havas CEO Yannick Bolloré, and it will be deployed globally in excess of the future handful of months throughout all channels, from the Havas international internet site and social channels to printed components and Village environments.
“Havas is distinctive in remaining the most built-in, meaningful, and enjoyment-oriented group in our sector,” stated Yannick Bolloré, chairman and CEO of Havas. “Our new identity is substantially additional than a logo tweak.
“It reinforces our change and offers us a aggressive benefit by simplifying our support traces and highlighting our core values,” he carries on. “It makes sure we are treating our brand as a powerful, significant small business asset and capitalising on our built-in method to providing seamless communications tactics that exceed our clients’ expectations.”
For additional do the job from Conran Layout Team, see our post on their rebrand of Structure Nation Convention.