Milan’s Settantaventidue gallery has collected an amazing assortment of Xmas playing cards, designed concerning the 1940s and 1970s by some of the most celebrated artwork administrators and graphic designers of the previous century (on view till 6 January 2024). The lineup seems like a who’s who of design and style, from Bob Noorda to Ettore Sottsass, Bruno Munari, A G Fronzoni and Vittorio Gregotti between numerous a lot more.
Xmas cards by iconic designers
About 100 greeting playing cards on look at have been selected by Studio Bruno Tonini (a publishing home specialising in fantastic artwork publications), with the aid of artwork director Luca Pitoni.
These are not your run of the mill Xmas cards, they variety from the vibrant and humorous to the esoteric, hand-drawn or featuring form and pictures, every of them an unbelievable glimpse into its creator’s technique to layout and vacation greetings.
Some playing cards are self-celebrating, like Gio Ponti’s rendition of his Pirelli skyscraper, which was below construction in 1958 and reproduced in black and white underneath building on a multi-folded card. Some played with regular Christmas motifs, from Albe Steiner’s mistletoe to Remo Muratore’s Christmas bauble and Vittorio Gregotti’s pile of wrapped presents. But there is also A G Fronzoni’s minimalist Santa, Studio Boggeri’s dotted Christmas tree and various playful objects and compositions, from Studio Stile’s ‘giochino’ (minor toy) to as soon as yet again Boggeri’s compositions of clear colored paper to build unique festive effects.
These designers ‘all engaged in what employed to be a required training of design: confronting the stereotypes of seasonal greetings,’ reads a notice accompanying the exhibition. ‘The outcome is a treasured collection of fragile visible surprises in which just about every designer displays his or her style with minor or no compromise: Instagram before Instagram even existed, in a components version.’
The Graphic Style and design of Xmas Greetings is on view until eventually 6 January 2024
Settantaventidue
By using Lodovico il Moro 1
Milan
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